Boxnfit is a boxing fitness and training company based in Middlesbrough. The challenge was to create a brand that attracted both a female and male audience in what is predominantly a male-dominated sport.

Boxing branding usually relies heavily on cliche imagery, e.g. boxing gloves. So, I decided to take a different approach and focus on the fitness aspect of Boxnfit. Ensuring that their brand would attract a wider audience. Thanks to the use of a heavier typeface and an energetic red for their brand colour, Boxnfit’s logo now promotes strength, speed and energy. Cleverly, the letter ‘N’ doubles up as a bolt of electricity. A brand mark that Boxnfit can use going forward, for instance, throughout social media to strengthen their brand awareness.

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